Wild Company The Untold Story Of Banana Republic
If you’re someone who loves fashion and adventure, chances are you’ve heard of Banana Republic. Known for its safari-inspired clothing and accessories, the brand has been a staple in the fashion industry for decades. But how did it all start? In this article, we’ll take a closer look at the untold story of Banana Republic, chronicling its wild beginnings and how it became a household name.
The Early Days
The story of Banana Republic starts with two people: Mel and Patricia Ziegler. In the late 1970s, the couple had a chance encounter with a British soldier who was wearing a safari jacket. Inspired by the look, they decided to create their own version of the jacket and sell it. They started by scouring army surplus stores for vintage military clothing, which they then modified and sold in their own store.
While the couple’s initial foray into retail was modest, they quickly gained a following. Their unique style and attention to detail caught the eye of customers who were looking for something different than the mainstream offerings of department stores. Within a few years, the couple had expanded their product line and opened several stores across the country.
The Golden Era
In the 1980s, Banana Republic hit its stride. The brand had become synonymous with adventure and travel, with its stores designed to look like exotic destinations. The couple had a deep passion for travel, and they infused that love into every aspect of their business. They traveled the world to find inspiration for their designs, and they incorporated elements from different cultures into every collection.
During this time, Banana Republic became known for its khaki clothing, which was perfect for the outdoor adventures that were becoming increasingly popular. The brand also expanded into accessories, including hats, bags, and shoes. And, of course, no Banana Republic outfit was complete without a touch of animal print.
The Gap Years
In 1983, Banana Republic was acquired by The Gap. Many feared that the acquisition would compromise the brand’s unique style and vision, but the couple stayed on as creative directors and continued to oversee the design process. Under the umbrella of The Gap, Banana Republic continued to flourish, with even more stores opening across the country.
However, by the early 2000s, Banana Republic was struggling. The brand had lost its edge, and sales were declining. The Gap decided to bring in new leadership and make some changes to revive the brand.
The Modern Era
In the past decade, Banana Republic has undergone a major transformation. The brand has shifted its focus to more modern, trend-driven designs that appeal to a younger demographic. While the khaki clothing and animal prints are still present, they’re now presented in a more contemporary way.
The brand has collaborated with some of the biggest names in the fashion industry, including Olivia Palermo, Roland Mouret, and L'Wren Scott. These collaborations have helped to keep Banana Republic relevant and have introduced the brand to a new audience.
Conclusion
From its humble beginnings as an army surplus store, to its heyday as a travel-inspired clothing brand, to its current incarnation as a modern fashion retailer, Banana Republic has undergone many transformations over the years. But one thing remains the same: the brand’s commitment to style and adventure. Banana Republic may have changed, but its spirit of exploration and creativity lives on.
